Web communities and online networks have been the word of the day for many days now… :) Many mobile players have been trying to get a piece of the pie, among them is Nokia who has been working on several mobile social networks (one of them is Mosh). PaidContent published earlier this week that these days, Nokia and Facebook are working on porting the social network on to Nokia handsets in a major way.
“The Facebook placement could be as prominent as the YouTube button on the main screen of iPhone, our sources indicate. Also, the deal involves giving Facebook a major slot within Nokia retail products' displays.”
"But another factor elevates this beyond just-another-social-net-on-a-phone deal: Our sources have indicated that the discussions have involved Nokia purchasing a stake in the company, but these are in very early stages. This makes sense in light of Facebook's recent strategic funding by Sawmer Brothers, in an effort to expand in Europe. The Nokia-Facebook deal would give the social network instant big-time mobile distribution: Nokia is the world's largest maker of mobile phones. More after the jump…”
[via PaidContent]
We have seen several attempts to mobilize social communities. Some made the social network accessible from the mobile, while others tried to increase the convergence, i.e. to enable the user to be present in his/her online community even when he/she is not near a computer (take Helio and MySpace for example). However, the mobile phone can and should be used as a handy content creation tool, i.e. the user should be able to easily share content that was created on the mobile with his\her friends on his/her preferred web social network. This is the playground for Flixwagon.
Nokia’s finding in its recent global study about the future of entertainment strengthen it:
“Up to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups.”
"From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call 'Circular'. The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups - a form of collaborative social media," said Mark Selby, Vice President, Multimedia, Nokia.
[Press release]
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