Jonas Brothers Event on MTV via Flixwagon Setting New Records

36 hours, 600 clips, over 6 Million video streams, 60,000 hours of video viewed, 90,000 user comments, at least 2 clips per hour on air during commercial breaks on MTV over the weekend, three 30-minute compilations on TV -- shot entirely on mobile phones, over a dozen locations including backstage at Madison Square Garden, and 3 Jonas Brothers. These are some of the stats from MTV's Jonas Brothers event this past weekend using Flixwagon. We knew this was going to be our biggest event to-date, but it surpassed even our wildest expectations. For example, according to MTV, the latest season finale of reality show The Hills got 5 Million video streams during its first 3 days.  The Jonas Bros event pulled in more traffic in a much shorter period of time, and consisted of live videos made via mobile phones -- making this the biggest live mobile video event in the world to-date that we know of. The official press release is here.

As mentioned last week, we provided MTV with the Flixwagon platform to cover the Jonas Brothers tour of their new album “A Little Bit Longer”. Throughout the 36-hour event, a number of MTV bloggers and reporters made live videos directly to the MTV site and TV studio using mobile phones running the Flixwagon application. The videos showed the Jonas Brothers as they traveled and prepared for their concerts and even showed some candid moments like the brothers reacting emotionally to some items on the news. Even the brothers themselves carried one of the phones and made several live videos throughout the event.
 


MTV Website with the Flixwagon video player, showing Kevin Jonas making a live mobile video using Flixwagon

Apart from the successful event itself, what we’re also extremely happy about is that we were able to show again how the Flixwagon platform can scale and be customized to fit different types of live broadcasts, in terms of number of concurrent broadcasters, web video streams, and streaming from mobile phones to internet and/or television.

All the videos are available exclusively on the MTV site here: http://jonasbros.mtv.com.