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coverage: August 2008 Archives
Following several successful projects with Flixwagon, MTV yesterday deployed a number of street reporters armed with Flixwagon-equipped mobile phones to cover the National Democratic Convention in Denver. A similar number of reporters will also be on the scene using Flixwagon at the upcoming Republican National Convention.
The street reporters are making live videos throughout the four days of the convention from their mobile phones directly to their pages on the MTV Think website, in another installment of MTV's Choose or Lose campaign. The street reporters can easily broadcast live video and capture the atmosphere of the conventions in real-time without the need for large camera crews or bulky equipment. The official release is here. Some of the videos and street reporters can be found here: http://think.mtv.com/profile/trevorFmartin http://think.mtv.com/profile/cgeraci25 http://think.mtv.com/profile/MiGoNev http://think.mtv.com/profile/janeflemingkleeb http://think.mtv.com/Issues/politics 
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36 hours, 600 clips, over 6 Million video streams, 60,000 hours of video viewed, 90,000 user comments, at least 2 clips per hour on air during commercial breaks on MTV over the weekend, three 30-minute compilations on TV -- shot entirely on mobile phones, over a dozen locations including backstage at Madison Square Garden, and 3 Jonas Brothers. These are some of the stats from MTV's Jonas Brothers event this past weekend using Flixwagon. We knew this was going to be our biggest event to-date, but it surpassed even our wildest expectations. For example, according to MTV, the latest season finale of reality show The Hills got 5 Million video streams during its first 3 days. The Jonas Bros event pulled in more traffic in a much shorter period of time, and consisted of live videos made via mobile phones -- making this the biggest live mobile video event in the world to-date that we know of. The official press release is here.
As mentioned last week, we provided MTV with the Flixwagon platform to cover the Jonas Brothers tour of their new album “A Little Bit Longer”. Throughout the 36-hour event, a number of MTV bloggers and reporters made live videos directly to the MTV site and TV studio using mobile phones running the Flixwagon application. The videos showed the Jonas Brothers as they traveled and prepared for their concerts and even showed some candid moments like the brothers reacting emotionally to some items on the news. Even the brothers themselves carried one of the phones and made several live videos throughout the event. 
MTV Website with the Flixwagon video player, showing Kevin Jonas making a live mobile video using Flixwagon Apart from the successful event itself, what we’re also extremely happy about is that we were able to show again how the Flixwagon platform can scale and be customized to fit different types of live broadcasts, in terms of number of concurrent broadcasters, web video streams, and streaming from mobile phones to internet and/or television. All the videos are available exclusively on the MTV site here: http://jonasbros.mtv.com.
Some very exciting news today: for the first time in a music event of such a
scale, MTV will use Flixwagon to broadcast live video feeds from
numerous mobile phones to the web and TV from the Jonas Brothers tour
of their new album this weekend. This is great news, not
only because it's the biggest event by a band of this level of fame to
receive continuous live mobile video coverage of their tour on and off
stage, but also because we're expecting our highest-ever traffic of any
single event to-date!
 Jonas Brother in Concert (Source: Official Jonas Brothers Flickr) During the event, a number of MTV bloggers/reporters will broadcast live videos from their 3G mobile phones to the MTV website and TV channel using Flixwagon while they tour with the tween sensations. The videos will give a personal peak behind the scenes of the Jonas Brothers in real time as they travel and get ready for their shows in Jones Beach and Madison Square Garden. The best Flixwagon clips will also be broadcast on MTV's TV channel during commercial breaks, as well as during two special 30-minute compilation programs. Also, viewers on MTV.com will be able to comment on videos and chat with the bloggers and other viewers.  We've been providing MTV with live mobile broadcasting solutions for some time, for example with their live citizen journalist coverage of the Super Tuesday Primaries, but this one should be a record breaker for us in terms of number of videos, viewers, and general fun to be had. Coverage on both MTV and MTV.com will start on Friday, August 8th 2008 at 4pm ET/PT and run through Saturday August 9th at 10pm ET/PT. Feel free to check out all videos on http://jonasbros.mtv.com. MTV will also show select clips during commercial breaks on MTV Friday and Saturday, and on two compilation shows on Saturday August 9th at 2pm and 10pm. The MTV bloggers will be carrying mobile phones with the Flixwagon application that allows them to broadcast live video with one click to the web and TV studio (without any bulky equipment or cumbersome file transfers). The entire mobile broadcast is powered by the Flixwagon platform. Hope you get a chance to watch the live broadcasts, and feel free to give us your feedback or contact us with any questions. Here's some more info from MTV's Buzzworthy blog: http://buzzworthy.mtv.com/2008/08/07/jonas-brothers-are-about-to-get-live-mobile-and-were-going-along-for-the-ride/ |
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