Some very exciting news today: for the first time in a music event of such a
scale, MTV will use
Flixwagon to broadcast live video feeds from
numerous mobile phones to the web and TV from the Jonas Brothers tour
of their new album this weekend. This is great news, not
only because it's the biggest event by a band of this level of fame to
receive continuous live mobile video coverage of their tour on and off
stage, but also because we're expecting our highest-ever traffic of any
single event to-date!
Jonas Brother in Concert (Source: Official Jonas Brothers Flickr)
During the event, a number of MTV bloggers/reporters will broadcast live
videos from their 3G mobile phones to the MTV website and TV channel
using Flixwagon while they tour with the tween sensations. The videos
will give a personal peak behind the scenes of the Jonas Brothers in
real time as they travel and get ready for their shows in Jones Beach
and Madison Square Garden. The best Flixwagon clips will also be
broadcast on MTV's TV channel during commercial breaks, as well as
during two special 30-minute compilation programs. Also, viewers on
MTV.com will be able to comment on videos and chat with the bloggers
and other viewers.
We've been providing MTV with live mobile broadcasting solutions
for some time, for example with their
live citizen journalist coverage
of the Super Tuesday Primaries, but this one should be a record
breaker for us in terms of number of videos, viewers, and general fun
to be had.
Coverage on both MTV and MTV.com will start on Friday, August 8th
2008 at 4pm ET/PT and run through Saturday August 9th at 10pm ET/PT.
Feel free to check out all videos on
http://jonasbros.mtv.com. MTV will also show select clips during commercial breaks on MTV Friday
and Saturday, and on two compilation shows on Saturday August 9th
at 2pm and 10pm.
The MTV bloggers will be carrying mobile phones with the Flixwagon
application that allows them to broadcast live video with one click to
the web and TV studio (without any bulky equipment or cumbersome file
transfers). The entire mobile broadcast is powered by the Flixwagon
platform.
Hope you get a chance to watch the live broadcasts, and feel free
to give us your feedback or contact us with any questions. Here's some more info from MTV's Buzzworthy blog:
http://buzzworthy.mtv.com/2008/08/07/jonas-brothers-are-about-to-get-live-mobile-and-were-going-along-for-the-ride/