web 2.0: August 2008 Archives

Following several successful projects with Flixwagon, MTV yesterday deployed a number of street reporters armed with Flixwagon-equipped mobile phones to cover the National Democratic Convention in Denver. A similar number of reporters will also be on the scene using Flixwagon at the upcoming Republican National Convention.

The street reporters are making live videos throughout the four days of the convention from their mobile phones directly to their pages on the MTV Think website, in another installment of MTV's Choose or Lose campaign. The street reporters can easily broadcast live video and capture the atmosphere of the conventions in real-time without the need for large camera crews or bulky equipment. The official release is here.

Some of the videos and street reporters can be found here:

http://think.mtv.com/profile/trevorFmartin

http://think.mtv.com/profile/cgeraci25

http://think.mtv.com/profile/MiGoNev

http://think.mtv.com/profile/janeflemingkleeb

http://think.mtv.com/Issues/politics



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Some very exciting news today: for the first time in a music event of such a scale, MTV will use Flixwagon to broadcast live video feeds from numerous mobile phones to the web and TV from the Jonas Brothers tour of their new album this weekend. This is great news, not only because it's the biggest event by a band of this level of fame to receive continuous live mobile video coverage of their tour on and off stage, but also because we're expecting our highest-ever traffic of any single event to-date!



Jonas Brother in Concert (Source: Official Jonas Brothers Flickr)

During the event, a number of MTV bloggers/reporters will broadcast live videos from their 3G mobile phones to the MTV website and TV channel using Flixwagon while they tour with the tween sensations. The videos will give a personal peak behind the scenes of the Jonas Brothers in real time as they travel and get ready for their shows in Jones Beach and Madison Square Garden. The best Flixwagon clips will also be broadcast on MTV's TV channel during commercial breaks, as well as during two special 30-minute compilation programs. Also, viewers on MTV.com will be able to comment on videos and chat with the bloggers and other viewers.



We've been providing MTV with live mobile broadcasting solutions for some time, for example with their live citizen journalist coverage of the Super Tuesday Primaries, but this one should be a record breaker for us in terms of number of videos, viewers, and general fun to be had.

Coverage on both MTV and MTV.com will start on Friday, August 8th 2008 at 4pm ET/PT and run through Saturday August 9th at 10pm ET/PT. Feel free to check out all videos on http://jonasbros.mtv.com. MTV will also show select clips during commercial breaks on MTV Friday and Saturday, and on two compilation shows on Saturday August 9th at 2pm and 10pm.

The MTV bloggers will be carrying mobile phones with the Flixwagon application that allows them to broadcast live video with one click to the web and TV studio (without any bulky equipment or cumbersome file transfers). The entire mobile broadcast is powered by the Flixwagon platform.

Hope you get a chance to watch the live broadcasts, and feel free to give us your feedback or contact us with any questions. Here's some more info from MTV's Buzzworthy blog: http://buzzworthy.mtv.com/2008/08/07/jonas-brothers-are-about-to-get-live-mobile-and-were-going-along-for-the-ride/
 

Join us this coming Thursday (August 7th,10:45AM at the Pace Plaza in NYC) to watch our very own Sarig Reichert participate in the "The New Mobile Paradigm" panel during the Web 2.0 Conference! Sarig will be speaking along with respected peers from MeetMoi.com and MotionBox.com. We look forward to the open and engaging discussion. Hope to see you there! For more information, please visit here